Myrtle Beach, NC - May 3, 2006 - The theme at this year's NCMA Knowledge Exchange was revenue growth and increased profitability through the use of Category Management.

What is category management and why should your company use it?

Category management increases sales and profits by providing your customers with the products they want, when they want them. Its main goal is to understand how consumers actually shop the product category. This information allows for better marketing decision based on customer needs and behaviour. For a better merchandising strategy by identifying which factor at the point of sale influence the decision process.

In resume, category management allows your company to increase sales from better merchandising and lower costs by reducing inventory investment. One important facet regarding an efficient category management strategy is to have a good tool allowing you to have a clear view of your product situation.

JNPSoft's PartCat™ solution focuses on the same principals, helping the aftermarket industry lower their costs and increase profits. After being the first catalog management product to be 100% AAIA ACES compliant, we were proud to announce our new PIES enhancements during NCMA 2006 gathering, all your data in ONE repository. We think that the immense flexibility of PartCat™ is a good starting point for your category management project.

JNPSoft wishes to thank all guests, which took the time to visit with us at the show. We feel it's important for the industry to be able to learn and keep abreast of the new trends in this industry.